BALL PARK BEEF PATTIES PRODUCT LAUNCH
Launching a brand new product by a brand known for it's franks was no easy task. As the new Ball Park Beef Patties were introduced at Walmart, a two-phase campaign was developed – starting with the "New Shape" of Ball Park and continuing with a message about the quality: flame-grilled flavor, ready from the freezer in about a minute. From outdoor, to a mobile app, to in-store, the program helped expand the success of the campaign and took the patties from a small test market to nearly all of Walmart's locations.
WALMART 50 YEAR ANNIVERSARY
Wishing Walmart well for 50 years of operation, in the only way Ball Park knows how, the first of these print pieces ran in Walmart's trade magazine to congratulate them on their years of success.