100 CALORIES SWEETENED BY NATURE

A natural, low-calorie greek yogurt that actually tastes good? With all the other artificial yogurts out there, it turns out there's a natural way to get to 100 calories. To launch the new yogurt from the beloved brand, these shopper-specific communications were created for different retailers – pairing the hardest working tactics with quick brand messages that give the new-to-try and existing Chobaniacs a whole new natural experience.

PROJECT
Product Launch

CLIENT
Chobani

AGENCY
The MARS Agency

NATURALLY POWERING TEAM USA

It's one thing to sponsor them. It's another to be in their fridge. As part of a national campaign, this unique partnership was brought to life with help from Lindsey Jacobelis – inspiring Target shoppers to add Olympic fuel to their fridge. The in-store "fridge to finish" message became a brand favorite and even carried over to social extensions.

PROJECT
Sponsorship Campaign

CLIENT
Chobani

AGENCY
The MARS Agency