100 CALORIES SWEETENED BY NATURE
A natural, low-calorie greek yogurt that actually tastes good? With all the other artificial yogurts out there, it turns out there's a natural way to get to 100 calories. To launch the new yogurt from the beloved brand, these shopper-specific communications were created for different retailers – pairing the hardest working tactics with quick brand messages that give the new-to-try and existing Chobaniacs a whole new natural experience.
NATURALLY POWERING TEAM USA
It's one thing to sponsor them. It's another to be in their fridge. As part of a national campaign, this unique partnership was brought to life with help from Lindsey Jacobelis – inspiring Target shoppers to add Olympic fuel to their fridge. The in-store "fridge to finish" message became a brand favorite and even carried over to social extensions.