CAMPAIGN:

Simply
100

THE ASK

Launch Chobani's first 100-calorie yogurt into a crowded market.

THE OBSERVATION

Chobani is the first to offer low-calorie yogurt without artificial ingredients.

THE SOLUTION

Show Target shoppers just how much they'll love finishing what nature started.

BELIEVE_o
Target_Spotlight_Macbook
BOARD_GOT-YOUR-__o
BOARD_TURNS-OUT_o

CAMPAIGN:

Fuel Like an Olympian

THE ASK

Introduce Simply 100 to the world during the 2014 Olympic Games.

THE OBSERVATION

Team USA athletes have discerning tastes about what they eat to stay at the top of their game. 

THE SOLUTION

Inspire Target shoppers to fuel like Olympian Lindsey Jacobellis through digital, social and in-store activations.

Spotlight1_o
Chobani_In-store
Fuel_Target_Takeover

More Work

Valencia CollegeCopywriting, Branding

Kingsford Fire GrilleBranding, Copywriting

Henry Ford Health SystemBranding, Copywriting

Paperless MenuCopywriting, Branding

ChobaniCopywriting

Tijuana FlatsCreative Direction, Copywriting

Hungry Howie'sBranding, Copywriting, Creative Diretion

PushBranding, Copywriting

Sonny's BBQBranding, Copywriting, Creative Direction

_____________

Get in touch.

Email: emailgonzales@gmail.com
Insta:
@jaestevens
Phone: Two Four Eight Seven Eight Nine One Thousand & Three

LW1b-smaller

© Jason Gonzales 2022