THE FIRST HOSPITAL DESIGNED TO KEEP YOU WELL
In 2009, we had the pleasure of working with expertise from the Ritz-Carlton and top chefs to create the first-of-its-kind hospital and community center for well-being that would look and feel like a five-star hotel. From branding the integrative medicine services to coordinating patient experiences we launched Henry Ford West Bloomfield Hospital through a robust campaign that included print, outdoor and tv. The launch exceeded projections by 400 percent and reached maximum occupancy in just two weeks. Below are samples from the print campaign and patient services brochure.
PROJECT
Branding, Launch, Collateral
CLIENT
Henry Ford Health System
AGENCY
DBA
WHAT DOES A CENTER FOR WELLNESS LOOK LIKE?
To brand the patient experience we had to create a name that encompassed the essence of wellness. From integrative therapies like acupuncture and massage, to yoga, a salon and demonstration kitchen, “Vita” helped capture how Henry Ford was able to treat the whole person by addressing the mind, body and spirit – symbolized by the three petals of the logo. Below are samples of the Vita services brochure and the Children’s Menu: featuring fun, personalized cards that empowered the hospital's youngest patients to make their own choices while learning the importance of healthy eating.
