THE AD GUYS
In 2009, the comedic dialogue between two guys in the ad business took Hungry Howie's to a national stage. Their hairbrained ideas of effective advertising even made page six of AdAge.com. We kicked off the campaign during the Super Bowl a few years before they did it.
PROJECT
Broadcast
Client
Hungry Howie's Pizza
AGENCY
DBA
IN-STORE BRANDING
The smarmy attitude of "AD GUYS" carried over to the in-store material, and pizza lovers responded. Since the rebrand and the Love, Hope & Pizza Campaign, Hungry Howie's sales were up 11 percent from 2009-10.
LOVE HOPE & PIZZA
Through a first-of-its-kind partnership with the National Breast Cancer Foundation, we created "LOVE, HOPE & PIZZA" – a unique opportunity for Hungry Howie's Pizza to raise funds and awareness for an important cause. We started by turning 4 million pizza boxes pink. To this day, the campaign continues to raise around $250K in annual donations for the National Breast Cancer Foundation.
