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THE AD GUYS

In 2009, the comedic dialogue between two guys in the ad business took Hungry Howie's to a national stage. Their hairbrained ideas of effective advertising even made page six of AdAge.com. We kicked off the campaign during the Super Bowl a few years before they did it

PROJECT
Broadcast

Client
Hungry Howie's Pizza

AGENCY
DBA

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IN-STORE BRANDING

The smarmy attitude of "AD GUYS" carried over to the in-store material, and pizza lovers responded. Since the rebrand and the Love, Hope & Pizza Campaign, Hungry Howie's sales were up 11 percent from 2009-10.

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LOVE HOPE & PIZZA

Through a first-of-its-kind partnership with the National Breast Cancer Foundation, we created "LOVE, HOPE & PIZZA" – a unique opportunity for Hungry Howie's Pizza to raise funds and awareness for an important cause. We started by turning 4 million pizza boxes pink. To this day, the campaign continues to raise around $250K in annual donations for the National Breast Cancer Foundation. 

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