GIVE TO FAMILIES
RMHC was originally founded to help keep families with sick children close when treatments could otherwise keep them far apart. To help raise awareness about the positive impact RMHC has on the Florida community, we developed a campaign for the holidays that began with a branded video for Tampa Bay's biggest annual charity event. It's a look through the eyes of the children who've experienced the hope that's made possible when family can be where they belong – together.
Then, we continued the campaign with a 60 second version of the charity event video, in-store tray liners and outdoor communications during the 2016 holiday season. Through a highly targeted media placement strategy and an easy-to-remember vanity url (givetofamilies.org), RMHC saw its largest number vists and number of seasonal donations to date.