UNWRAP A HOLIDAY CLASSIC

Stella was originally born as a seasonal beer for the Christmas holiday market. What a better way to bring this to light to holidays shoppers than with custom seasonal packaging and a unique message that speaks to giving the gift of Stella?  

PROJECT
Retail Launch Campaign

CLIENT
Stella Artois

AGENCY
The MARS Agency

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GATHER 'ROUND THE HOLIDAYS

The following in-store installations, displays and messaging brought the mood of a Stella Holiday to life, including a 3-sided round display with exclusive .750 ml bottle gift set and a fireplace installation that reinforced the holiday tradition. 

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