Here to Help.
Hey there. I'm Jason Gonzales (with an s). I'm a creative thinker with a background in writing and a love for music. Over the last 15 years, I’ve written for pretty much every type of product and industry, namely CPG, restaurants, healthcare, education and tourism. I've solved complex business problems, led pitches that helped win millions in business and developed integrated work that didn't tick the usual boxes. If hired to do these things for you, a portion of the proceeds will benefit my mortgage, significant other and our cats, though not necessarily in that order.
Henry Ford Health System
House of Blues
MGM Grand Detroit
The University of Michigan
1 National Gold Addy
2 National Silver Addys
1 Awwards Honorable Mention
1 D Show
Started from the Mitten State and now we're here.
Associate Creative Director // Push.
4/2017 – Now
Completing end-to-end development of new brands and rebrands for clients in the restaurant and CPG verticals. Concepting and creating award-winning campaigns for brands such as Sonny's BBQ, Tijuana Flats, Olive Garden, Valencia College, Kingsford, The Cultural Council for Palm Beach County and many others.
Associate Creative Director // FKQ
2/2014 – 4/2017
Led an integrated team of creatives to concept, create and develop memorable experiences for brands such as Hertz and Transitions Optical. Clients include: Hertz, Dollar and Thrifty Auto, McDonald's and Essilor.
Senior Copywriter // The Mars Agency
2/2012 – 2/2014
Developed original digital and in-store shopper marketing strategies, copy and campaigns in partnership with agencies such as Publicis and Droga5 for retailers including Target, Walmart, Safeway, Kroger and Publix. Clients include: Chobani, Walmart, MCX, Diageo, Hillshire Brands and Nivea.
Creative Lead, Copywriter // DBA
7/2008 – 2/2012
Led creative for regional clients such as The Michigan State Police and Michigan Education Trust (MET). Award-winning copywriter for regional clients such as Henry Ford Health System, Hungry Howie’s Pizza and Chick-Fil-A.
Copywriter // Real Integrated
7/2007 – 6/2008
Built bonds between brands and consumers for regional clients such as MGM Grand Detroit, The University of Michigan – Dearborn and the Detroit Symphony Orchestra.
Jr. Marketing Strategist // HelloWorld
4/2006 – 8/2006
Concepted and developed digital promotional campaigns for clients such as Coca-Cola, Microsoft and P&G.
Jr. Strategist // BBDO
4/2004 – 8/2004/2004
Worked with Jeep Marketing Team and BBDO creatives to determine potential extreme sporting event partnerships.
That Guy with a Guitar // Several Bands
4/2003 – Now
I made music with a number of people for a number of years. I still moonlight audio production from time to time, and occasionally produce radio for clients.
Student // The University of Michigan
Class of 2007
Graduated with a BA in English.