CAMPAIGN:
Simply
100
THE ASK
Launch Chobani's first 100-calorie yogurt into a crowded market.
THE OBSERVATION
Chobani is the first to offer low-calorie yogurt without artificial ingredients.
THE SOLUTION
Show Target shoppers just how much they'll love finishing what nature started.
CAMPAIGN:
Fuel Like an Olympian
THE ASK
Introduce Simply 100 to the world during the 2014 Olympic Games.
THE OBSERVATION
Team USA athletes have discerning tastes about what they eat to stay at the top of their game.
THE SOLUTION
Inspire Target shoppers to fuel like Olympian Lindsey Jacobellis through digital, social and in-store activations.
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Get in touch.
Email: emailgonzales@gmail.com
Insta: @jaestevens
Phone: Two Four Eight Seven Eight Nine One Thousand & Three
© Jason Gonzales 2022