Promote Hungry Howie's $5 Meal Deals during the Super Bowl on a modest budget.
There are no dumb ideas.
Let's put that notion to the test. Achieving a 74% recall from surveyed Super Bowl viewers with less than 10% of the competitor’s budget.
Update the Hungry Howie's brand to compete with the big names in the pizza game.
Pizza fans have an affinity with "Howie" but not with the inconsistency in experience location to location.
A new voice and look for all franchises that turned heads and turned Howie's into the fastest-growing pizza chain from 2008-2017.
Love, Hope & Pizza
Get Hungry Howie's franchisees to give back to the community in a meaningful way.
Given a choice between personal service and a social cause, 85% of millennials choose brands that support a cause.
Partner with The National Breast Cancer Foundation and turn millions of pizza boxes pink. Sales increased 11% in the first year and a decade later, recall of Hungry Howie’s as a brand supporting the fight against breast cancer stands at 57%.
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