CAMPAIGN:

Ad Guys

THE ASK

Promote Hungry Howie's $5 Meal Deals during the Super Bowl on a modest budget.

THE OBSERVATION

There are no dumb ideas.

THE SOLUTION

Let's put that notion to the test. Achieving a 74% recall from surveyed Super Bowl viewers with less than 10% of the competitor’s budget.

BRANDING:

Hungry Howie's
Identity

THE ASK

Update the Hungry Howie's brand to compete with the big names in the pizza game.

THE OBSERVATION

Pizza fans have an affinity with "Howie" but not with the inconsistency in experience location to location.

THE SOLUTION

A new voice and look for all franchises that turned heads and turned Howie's into the fastest-growing pizza chain from 2008-2017.

CAMPAIGN:

Love, Hope & Pizza

THE ASK

Get Hungry Howie's franchisees to give back to the community in a meaningful way.

THE OBSERVATION

Given a choice between personal service and a social cause, 85% of millennials choose brands that support a cause.

THE SOLUTION

Partner with The National Breast Cancer Foundation and turn millions of pizza boxes pink. Sales increased 11% in the first year and a decade later, recall of Hungry Howie’s as a brand supporting the fight against breast cancer stands at 57%.

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Get in touch.

Email: emailgonzales@gmail.com
Insta: @jaestevens
Phone: Two Four Eight Seven Eight Nine One Thousand & Three

© Jason Gonzales 2022